So you are convinced that Facebook is the way to go to increase the size of your photography business… now how do you go about using Facebook effectively?
The following are some tips for getting a return on your Facebook investment of time and effort.
1. Identify the demographic you want to reach. Select photos to add to your profile page that will appeal to this demographic.
2. Do not be a spam! Only send out messages once or twice a month that will likely be useful to the reader. By sending out useful messages about twice a month you will not irritate your potential customers nor will Facebook identify you as a spammer and kick you off of the site.
3. Add a video of yourself shooting a session. Make sure you are confident and relaxed in the video. Your potential clients want to know that their session will be with someone who is fun and enjoyable.
4. On your page, add a few tidbits about yourself but don’t overdue it. There is a fine line between letting people know you better and losing your image as a professional. When you are in doubt, error on the side of keeping a professional image. Potential clients knowing about your most embarrassing moment will not likely help people decide to choose you as their photographer.
5. Choose a picture of yourself holding a camera when creating your profile. This will allow visitors to quickly understand that they are at the page of a professional photographer.
6. After each session, add what you consider to be the best image to your Facebook page. This will keep your work fresh in the minds of your friends.
7. Consider adding an Ad page. Money spent on a Facebook ad is cost effective as compared to other marketing efforts.
Following these steps will help maximize your return on the time and effort of Facebook Marketing.